This is an ongoing review of Ezoic as I use it to varying degrees across my niche sites over the years.  You’ll see this starts with a series of updates so you get an idea of how Ezoic has performed for me over time.

Ezoic Review Summary
  • Effectiveness
  • Ease-of-Use
  • Reporting Data
  • Customer Service/Support
  • Flexibility (i.e. User Control over Sites)


The hardest criterion to rate is effectiveness. By effectiveness I'm referring to Ezoic's ability to improve your site's performance (increase revenue and/or improve user experience). Ezoic has improved performance for over 7,300 sites, some with really impressive revenue increases. Therefore, I rate them highly. However, if they don't improve your site's performance, obviously it's not good.

I'm currently using Ezoic. This is my second go-around with the service. I decided to use them again because they're completely revamped their offerings. Now I have far more control over site design and ad placement - yet enjoy all of their benefits (see below).

Overall, Ezoic is worth trying. If it doesn't help your site, stop the service. If it does help, it could put a lot of dollars into your pocket.

=> Click here for Ezoic



Ezoic revenue is incredible in 2017.  They’ve added more ad networks, function perfectly with SSL certificate on the site and overall my earnings per 1,000 visitors (EPMV) just keeps on getting better and better.  Check it out:

EPMV Feb 2017

In December 2016 I split test Ezoic against my own AdSense/Media.net configuration.  After 2 to 3 weeks, Ezoic was earning quite a bit more and so I now have Ezoic running 100% on all niche sites.  It’s so good, I’ve added Ezoic ads to FatStacksBlog.com.

Below are past updates and then my main review of how this ad testing platform works.



I’m using Ezoic again. New features are a game-changer for website publishers using display ads (including AdSense).  I’m talking huge. Early results are great.

New Features in a nutshell (this is huge):  You can run 5 Ezoic ads PLUS ads from other ad networks.  Before when I used Ezoic it was just 5 Ezoic ads and nothing else.  Now I’m using 5 Ezoic ads plus Media.net, Criteo, GumGum and Altitude Video (I have long pages on my sites).  It’s a win/win.  You gotta try it here.


Ezoic revenue has now surpassed revenue from just AdSense ads (it took about 1 week).  I’ve now set Ezoic to display 100% so it’s no longer split testing with my AdSense ads.  FYI, I’m only using the Ezoic Ad Tester which lets me use my site’s design.  I simply place ad placeholders throughout my site in locations I know ads tend to perform well.


Ezoic revenue and EPMV (earnings per 1,000 visitors) continues to climb. I don’t expect EPMV to climb much more.  I’ll be very happy if it remained at this level indefinitely.

Here’s the updated screenshots through Feb. 7/16:

Ezoic revenue update Feb 8-2016

Ezoic EPMV Chart Feb 8-2016

A few things to note about the screenshots above:

1. On Feb 4, 2016 I stopped split testing Ezoic against my AdSense ads.  This obviously resulted in Ezoic revenue growth.

2. On Feb 5, 2016 I noticed I had the optimization goal at only 70% revenue.  This was an oversight.  On Feb. 5/16 I changed revenue optimization to 100%.  I suspect this accounts for a little of the dramatic revenue and EPMV increase starting Feb 5, 2016.

3. The more important graph above is the EPMV graph, which has grown decently since starting with Ezoic.  I don’t expect it to grow much more.  I believe it’s pretty well optimized at this point, which is pretty cool since I haven’t been running Ezoic longer than 2 weeks.  But who knows, maybe EPMV will go up.  Realistically, EPMV will fluctuate since display ad revenue per 1,000 visitors tends to fluctuate over the course of a year.


This entire review is thoroughly updated – now includes exactly how I configure Ezoic for my sites.

I’ve logged a lot of hours testing ads on my websites.

It’s tedious work.  If you don’t have loads of traffic it takes time to see results.

There’s so much to test; the variations are endless.  You can test the following:

  • Ad design (color, font, borders, backgrounds)
  • Ad placement
  • Ad sizes

To make it more complicated, you can test all of the above on desktop, mobile and tablets.

It makes me tired just thinking about it.

This is where Ezoic comes in.

Ezoic tests all of the above automatically.  Over time the ad testing software tests thousands of ad variations and narrows down what works best for your site.

Early Ezoic Results (Earnings Screenshot)

To date I’m testing Ezoic against AdSense ads in my account to see if Ezoic will match or exceed current revenue.  As of Sunday, Feb. 1/2016, which is 3 days into testing, Ezoic matched revenue I earned with my own AdSense ads.  That’s quite good given Ezoic takes a few weeks to optimize.

Here’s a screenshot of Ezoic revenue:

Ezoic Earnings 2016

A few things to note about the above Ezoic earnings screenshot:

  • That’s only Ezoic revenue.  It does not include revenue from my AdSense ads (which I’m split testing against Ezoic ads), Media.net, Criteo and GumGum ads.  For the first several weeks, I want to see how Ezoic measures up against my AdSense ads.
  • I blocked out visit volume and EPMV (earnings per thousand visitors) pursuant to Google Ads requirements that this data is not permitted to be revealed.
  • This is still early testing, but so far it looks very, very good.
  • With the new Ezoic platform (i.e. Ad Tester), I’m able to use my site’s design instead of Ezoic templates.
  • With the new Ezoic platform, I’m able to manually place Ezoic ad tags instead of letting the Ezoic system place ads.  Please keep in mind I’m very familiar with where ads will perform well so I chose to manually place Ezoic ads.  If you are new to display ads and have no idea where ads will do well, it may be a good idea to let Ezoic insert ads in additional places.  You can do this by setting the following option to “on”:

How to Set Ezoic to Test Additional Ad Placements
What is Ezoic?

Ezoic is one of a few AdSense certified partners that offers an ad testing and optimization software platform.  It was founded by Dwayne Lafleur and John Cole.  It’s self-directed, which means testing and optimization is done via software, not manual implementation.  That said, the customer service and support is excellent.

On the date this Ezoic review was published, Ezoic reports its system has handled 214,865,798 website visitors (last month alone), 7,380 improved websites based on an average 140% increase in revenue and average 41% user experience improvement (source).  That’s impressive.

FYI, the Ezoic founders are also serious website publishers.  They have some websites they own that gets some serious traffic so they know firsthand what it’s like to be a website publisher monetizing with ads.

Ezoic has 2 offerings.  They are:

1. Ezoic Full Version (Using Ezoic Templates)

Ezoic Full (now called Ezoic Layout Tester) is their original service.  It’s now implemented by using the Ezoic Layout Tester app, which is set up by turning on the following app in Ezoic (note, I do NOT have this installed because I prefer using my own site design):

Ezoic Layout Tester App

This is the service I started with and used for about 3 months starting April 2015.  It’s the fully automated ad optimization software.  The software will use its own design templates and put ads in literally thousands of configurations working hard (can software work hard?) to optimize your goal (see “But we’re getting ahead of ourselves here” below about optimization goals).

Over time, Ezoic Full will filter out design templates and ad configurations displaying more and more that best meet your optimization goals.  Eventually you’ll reach peak performance (but the software continues testing beyond that as new designs are rolled as well as new ad formats).

With Ezoic Full you don’t need to do anything except open an account and set up your website with the service.  After that the software does its thing without intervention from you.  Yes, there are some settings you should go through, but that takes about 20 to 30 minutes.

2. Ezoic Ad Tester

This is the version of Ezoic I’m currently using.  Here’s a screenshot (you install it with 2 clicks – very easy):

Ezoic Ad Tester App

The Ezoic Ad Tester enables ad optimization but gives you more control.

First of all, you can use your own site’s design.  You don’t need to use Ezoic’s templates.

Second, you manually insert ad tags into your site.  You can place many ad tags where you’d like to test ad performance.  Ezoic will only display 5 per page (or fewer is choose to display fewer ads).  Over time, Ezoic Lite will test and discover the optimal ad configuration based on the ad locations you specify.

What if you want to keep your site’s design, but let Ezoic test ad placements extensively?

You can do this too.  I actually do this for one of my sites (the one I purchased recently).  I’m doing this because I’m not sure where the best ad placements are.  You can do this by turning on the option “Let Ad Tester automatically test additional ad locations” in the Ad Tester section as follows:

How to Set Ezoic to Test Additional Ad Placements

Anchor Ads and In-Line Ads:

Ezoic Anchor Ads and In-Line Ads Settings

How to create Ezoic ads

The following is a series of screenshots setting out how to create ad placeholders with Ezoic’s Ad Tester App once the Ad Tester app:

Accessing Ezoic App Tester

Then install and open the Ad Tester app:

Install Ezoic Ad Tester App

Once installed, go through the following steps to create an Ezoic ad:

Step 1: Click + Display Ad Unit

Step 1 Click Add Display Ad Unit

Step 2: Select an Ezoic Ad Preset 

This is an important feature.  See the IMPORTANT EZOIC AD TESTER TIP box below under Step 7.

Step 2 Choose an Ezoic ad placeholder location

Step 3: Name Your Ad Unit

Step 3 Name Your Ezoic Ad UnitStep 4: Choose a device(s) on which  your ad will show

I normally allocated one ad to one device.  It takes longer to create more placeholders, but this way you can ensure ad sizes are correct for each device.

TIP: If you use WordPress, I use the WP Mobile Detect plugin to ensure desktop ads show up on desktop, tablet on tablets and mobile ads on mobile devices.  I published a tutorial on this here.

Step 4 Choose the device Ezoic ads will show up on

Step 5: Choose relevant sizes for your ad

Step 5 Select ad sizes for the ad unit

When choosing ad sizes, pay attention to which ad sizes pertain to specific devices.  If gray, it’s not an ad size you should use for that particular device.

Step 6: Click “Create Ad”

Step 6 Create Your Ezoic Ad

Step 7: Copy provided code and place in your site where you want the ad to show up

Step 7 Copy and paste Ezoic ad code into your website

How to wrap Ezoic placeholder ad tags around other ad tags:

How to wrap Ezoic ad placeholders around other ad placeholders and tags

This is a tip you’ll only get from a user of Ezoic.  It’s nuanced, but very important for testing without violating Google’s ads TOS.

Ezoic has preset locations such as Sidebar, Top of Page, Under Page Title, Under First Paragraph, Under Second Paragraph, Mid Content, Long Content and Bottom of Page.  They are found at:

Ezoic Ad Placement Presets

These options are very important because you can use them to test ads very close to one another yet avoid stacking ads.

The best way to make this clear is with an example.

Suppose you want to test leaderboard ads above and below a post title.  Obviously, you don’t want your page to show both ads (i.e. an ad above and below at the same time).

To figure out which ad will perform the best, when you create each ad, choose the same preset for both ads.  In this example, choose “Top of Page” for both.

Then insert into your website the generated placeholder tag for one ad above the post title and the other placeholder tag below the title.

Because both ads are “Top of Page” Ezoic will only show one of those ads at a time.

This is also an important tip if you do want 2 ads to show up on the page at the same time – in this case you ensure you create each ad with a different preset location (i.e. Top of Page and Under First Paragraph – or whatever presets make the most sense).

But we’re getting ahead of ourselves here.

When you start with Ezoic, you must choose your goals.  The options are revenue optimization, user experience optimization or a mix of the two.

Most people opt for a mix of the two.  For example, you can tell the software to optimize for revenue at 70% and user experience at 30%.  It’s a sliding balancing scale so you can choose any percentages for each goal that you want.

Here’s a screenshot of adjusting goal optimization:

Ezoic Goal Optimization Settings

Show me the money – why would anyone optimize for user experience?

When I started with Ezoic, I went full throttle revenue optimization setting it at 100%.  However, John Cole, the COO of Ezoic, suggested to set a small percent for user optimization because of diminishing returns.

What John means by this is if a particular ad configuration will earn just $.01 more than another configuration, even if that other configuration would offer a much better user experience, the system will display the configuration paying only $.01 more at the cost of a much better user experience.

What is user experience?

User experience is measured by duration of time on site, number of page views per visitor and bounce rate.  These are important metrics, especially if you’re seeking to improve organic search traffic.

It makes sense.  Google wants to offer the best sites for visitors.  This is largely measured by time on site and bounce rate (for the most part – it’s not perfect).  Therefore, if you have good user experience metrics for the traffic Google sends your way, Google is more prone to give you decent rankings.

Does user experience matter?

Yes it does.  The longer I’m a website publisher, the more I realize how important user experience is.  Don’t get me wrong, I’m not going to cut down to one ad on my site.  I need to eat.  However, since launching my B2C sites, I’ve eased up on ad aggressiveness for the sake of user experience.

What are my current optimization goals?

Because I’m manually placing ads via the Ad Tester service, means I’ve exercised a lot of control over where ads will display, I set optimization goals to 100% revenue.

If you choose to let Ezoic place ads for testing, you might want to have user experience set anywhere from 10 to 30%.

What Does Ezoic Test Against?

This is a good question.  It tests against your site’s initial performance.  When you start with Ezoic, you can run it 50% of the time (or whatever percent you choose – it doesn’t have to be 50%) so it runs against your site’s initial AdSense configuration.  The system will automatically track performance and report whether it’s improving or not.  It’s cool watching it trying to catch up.

However, it doesn’t track against other ad networks.  In my case I also used Media.net ads which it couldn’t include in its calculations.  Therefore, I had to calculate the comparisons.

Additionally, another feature Ezoic recently added is the ability to add other ad networks to bid for displays in the 5 Ezoic ad spots.  Initially, Ezoic simply placed AdX ads on your site.  However, if you have accounts with other ad networks, you can add those accounts in your Ezoic account to also bid for displays.

Here’s a screenshot of the additional ad networks you can add (to increase bidding competition):


Ezoic Mediation Features of Additional Ad Networks

I don’t have to tell you the benefits here could be enormous – more bidding and access to some premium ad networks that you may not normally have access to.

Another measurement item to note is that Ezoic reports revenue as EPMV which stands for “earnings per thousand visits”.  Most people are familiar with RPM (revenue per thousand page views).  The 2 are dramatically different.  For instance, if you average 2 page views per visit, your RPM will be lower than EPMV.

Technically, EPMV is a better figure to use because you view traffic in number of visits instead of page views.  This is especially the case if you buy traffic.

Ezoic Benefits

  • Up to five ads per page (5 on desktop, 4 on mobile devices).  Yes, you read that right.  With Ezoic you can have up to 5 Google ads displayed on your page (4 on mobile).  The reason for this Ezoic uses AdX for display ads, which permits up to five ads per page (even Google ads).  Moreover, I’m told more advertisers participate with AdX than AdSense so there’s more competition bidding for ad spots.
  • Mobile anchor unit.  The Ezoic service includes use of a mobile anchor unit, which is a sticky ad on the bottom of mobile devices that floats down the screen as website visitors scroll down a web page.
  • AdX ads:  AdX is an Ad exchange that includes Google ads.  It’s a huge ad network with loads of advertisers bidding for ad spot.
  • Peace of Mind.  If you use the Layout Tester service, you can be confident you won’t have ad placement problems.  However, if you manually place ads, you’re still responsible for placement.  That said, Ezoic can offer feedback about your placements – it’s always good to have a sounding board from knowledgeable people in the industry.
  • Extensive optimization testing (across desktop, mobile and tablets).  In the introduction above, I wrote that testing is tedious these days because you must test ad optimization across 3 types of devices.  Desktop ad configuration will not necessarily be the best configuration on mobile and tablets.  This is tedious work. Ezoic’s testing platform tests automatically on all 3 devices.
  • Possible user experience and/or revenue improvement.  I say “possible” because it may or may not improve your site’s performance.  They’ve helped a lot of website publishers so it’s a proven service.  All I can say is it’s worth trying.  If it helps your site, that can result in a lot of revenue for your over the years.
  • Fantastic reporting.  When I used Ezoic, the reporting was bad.  Since then they’ve dramatically improved their reporting options.  You can now track revenue and EPMV (earnings per 1,000 visitors) by traffic source, on a URL by URL basis, country, traffic source and device.
  • Use it a little or a lot.  If you’re lukewarm to the concept, you can use Ezoic only a little.  By this I mean you can set it so Ezoic functions on a percentage of page displays.  It can be as little as 5% or any percent you choose.  In fact, when starting, it’s a good idea to run Ezoic only partially so the system can measure its performance against your site’s original AdSense peformance.
  • Make your site mobile friendly.  If you don’t have a mobile responsive site, you can use Ezoic’s “Mobile Friendly” app to turn your site mobile responsive automatically.
  • Can your site for objectionable content:  AdSense has rules about displaying ads on non-family-friendly content.  If your site has non-family-friendly content, you don’t want AdSense ads on that content.  Ezoic has a setting “Objectionable Content” which scans your site for objectionable content.  If any, you can add those URLs to the “Excluded Pages” app.  Ezoic will then not show ads on those excluded pages.
  • Scan for Error Pages:  Ezoic has a settings screen that scans your site for broken internal links.  While there’s other software that does this, it’s a handy feature to have in Ezoic.
  • Max. Ads Per Page:  If you don’t want 5 ads per page, but still want to test for optimal placement, you can tell the Ezoic system to display anywhere from 0 to 5 ads per page.  You can also choose to have Ezoic choose how many ads to display, which it does based on a page’s length.  Here’s a screenshot of the Max Ads Per Page function.
  • Pay only $4.95 per month to get an ios app version of your website.  Ezoic handles getting it onto the ios app store and monetizes it for you.  I’m doing this for all sites.

Ezoic vs. AdSense Auto Ads

On February 20, 2018 AdSense rolled out it’s own ad testing feature called AdSense Auto Ads.  I used it.  I liked it until Ezoic sent me some alarming information about problems that could arise in some situations with AdSense Auto Ads.

Ezoic Testimonial from a Relieved Ezoic Customer

On March 24, 2016 I received the following email from a Fat Stacks reader:

Hi Jon!

Thought I’d give you a quick update.

I had left Ezoic because their ad platform just wan’ts performing well for me. But after reading your post, I thought I would give them a shot in the future and was planning on doing so.

However, today I got an email from them. Turns out I had forgotten to delete them in my adsense account as a MANAGED ACCOUNT. Lucky for me I forgot.

The rep who I was dealing with on a one to one told me that one of my ads was flagged by Adsense. They gave me the EXACT URL and told me EXACTLY why. There were videos I used on the page that violated their TOS. It wasn’t obvious when I put that video in, but now I can see why. If I didn’t have Ezoic, I really wonder if they would have given me this much detail or flat out banned my adsense account.

Anyway, to me this is probably one of the BIGGEST reasons to use a service like Ezoic. The fact that they filter this and help protect your Adsense is a big safety cushion. I’m happy I forgot to remove them! haha.

Anyway, to get to the point. I’m happy you wrote about Ezoic again, because it motivated me to get back with them.

Please don’t construe the above testimonial as being bulletproof from Adsense troubles, but one big reason I go with Ezoic is additional protection from Adsense issues… often in the form of warnings and more importantly, details as to the problem.  Often Adsense problems are inadvertent such as the case in the above example.

Max Five Ads Per Page Settings App in Ezoic (Screenshot):

Ezoic Max Ads Per Page AppEzoic Settings

One of the things I like about Ezoic is how easy to use the backend is.  It’s so simple.

While the system is hands-free, it’s a good idea to go through the settings options so you get things set up just the way you want them.

The settings screen is as follows:


Ezoic Settings Panel 1

Ezoic Settings Panel 2Ezoic Settings Panel 3 Ezoic Settings Panel 4

For more features and settings, you go to the Apps screen, which is as follows (the checked apps below are the ones I’m using):


Ezoic Apps

Other Ezoic Offerings

App Creation and Submission:

Recently Ezoic rolled out an option to have a mobile app of your website created and submitted to the Apple app store.  Unfortunately it’s only the Apple app store right now.  I’m sure they’ll get Google Play going soon.

This costs $4.95 per month, which is a really good rate for an app.  I pay $48 per month per app.  Had Ezoic had the app service earlier, I would have used it.  I may use it for new sites.  Creating apps and monetizing them is a hassle.  I like the idea of Ezoic handling it all for me.

Automatic internal linking

Ezoic has an app called “EZ Links” which will input internal links throughout your site.  I’m not too keen about such automated features, but you might like it.


Ezoic system includes the use of a CDN which can increase your site’s speed.

Does Ezoic Slow Down Your Site?

A concern many web publishers have is site slowdown from ad networks.

The folks at Ezoic were kind enough to weigh in.  Here’s what they told me about any perceived slow down issues:


1. Ezoic DOES NOT slow sites down… ever. I do not want this out there; as many common tools wrongly will make it seems as though this is taking place — because they measure TTFB as the core “speed” metric. This is a terrible way of measuring speed. If Ezoic IS slowing down your site in any way, there is likely an issue with setup and we can help you solve this. This is something we have been battling from publishers that do not have a sophisticated understanding of page speed.

2. UX is the most important metric here, but I also understand people with concerns about raw speed (which people seem to believe is somehow a substitute for revenue or traffic — which to me are far more important). Nevertheless, 95% of publishers are not measuring speed right. They need to be opening up developer tools and looking at their waterfall to determine WHAT IS ACTUALLY LOADING SLOW. Most publishers will see best practices like -lazy loading and async-loading “slow down their sites” in common tools, but their DOM interactive rates — which is what Google and users see — actually improve. The waterfall will show you this. If you have a very fast DOM, that means the stuff that matters, content, scripts, user-ability-to-interact, all are very fast. Google Pagespeed tools DOES NOT MEASURE your actual page speed (this is the key takeaway).

3. Basically, if you are measuring site speed right — many don’t know how or won’t take the time to learn — AND it appears Ezoic is slowing down the site, even a little bit, you should contact our account management team to help troubleshoot the problem. In most cases, it is a script on the publisher’s site — unrelated to Ezoic — that is conflicting with something and causing the slowdown. This can be fixed easily.

Nameservers integration

1. Many publishers try to integrate with JS, this is slower. It causes slower site speed and will not allow Ezoic to operate to its fullest. It is only recommended for small sites that cannot access their nameservers.

2. Nameservers may seem intimidating; as it is not common for many WordPress CMS publishers that are used to plugins and scripts, but it is the fastest form of integration and is actually the safest form of integration available. Because…. it allows Ezoic to proxy traffic so you can split test and never makes any actual alterations to your site or its content. We are simply treating the Ezoic version and learning from the data. JS can mess up the way your sites runs, etc. — same thing with plugins. We see it all the time.

3. Nameservers is the least intensive way to integrate. It doesn’t change hosting for a pub, or do anything that could ever harm their site. It is actually the safest form of integration to remove as well, simply change your nameservers back, and everything on your site goes back exactly the way it was 🙂


We do have traffic requirements. It is extremely rare that we would work with someone less than 50,000 pv/m. That is the absolute low-end of publishers using Ezoic. Most are 1 million +.

Lots of ads

1. Not sure of your colleague’s experience, so I can’t speak to it; however, the number one reason we see complaints of too many ads, or a lack of control, is when publishers do not have Ezoic properly configured — i.e. they do not have all ads “wrapped”

2. Wrapping ads give Ezoic the ability to see all the existing ads on your page. We turn these ad locations into potential ad placements and will show them in some experiments, and not others. If they remained unwrapped, they will always show; causing Ezoic to not see them. This means ad density will be higher than intended. This also really can mess up ad rates and overall revenue.

3. Often publishers think they won’t wrap ads — and think that Ezoic will just optimize all “Ezoic ads” — that’s not how Ezoic works. Ezoic optimizes towards total session revenue, not ads. All ads affect the value of other ads. Bidders in the RTB see that there are other ads on the page and will adjust bids lower. Ezoic needs to see this too. We did a study on publishers that didn’t have ads wrapped, then wrapped them and they saw a 300% increase in ad revenue. This is also why we offer split testing. If your current ads are REALLY earning you SO MUCH money, then you will see that in the split test (guess what, it never works out this way, Ezoic always wins).

4. One of our greatest challenges as an organization is educating our publishers about the value of the platform and how it all works. Many publishers do not have a sophisticated understanding of RTB, ads, or the impact of visitor segmentation. That’s OK, that’s why we built Ezoic; however, this often means publishers get frustrated and leave prior to working with our team properly to sort out issues in their understanding or configuration.

In 100% of studies we’ve done, when configured properly, Ezoic always provides value in the form of revenue uplift vs. anything else the publisher may have been doing before (we’ve even seen this on some of the largest sites in existence with very large ad ops teams).

Ezoic FAQ

How long does optimization and testing take?

With Ezoic full (i.e. the Layout Tester) it can take quite a while (5 to 8 weeks) because there are so many configurations the software runs.

Ezoic Lite (i.e. just the Ad Tester) optimization is much faster because there are far fewer configurations tested (since it uses your site’s design and tests only ads you manually place on your site).  That said, if you choose to let Ezoic test ad placements in addition to your manual placements, optimization takes longer because more variations are tested.

What ad networks are used with the Ezoic system?

AdX, native ads (Taboola) as well as pop up ads.  You can choose to turn on/off native and pop up ads.  You can also choose how many display ads to display on your page (0 to 5).

Can you buy traffic to websites using Ezoic?

Yes you can.  I did and do.  The Ezoic team was fully aware that I was.  However, they do require that the traffic sources be high quality.  If you send junk traffic to your site, either Ezoic will intervene or you risk problems with AdSense and perhaps other ad networks.

That said, the founders of Ezoic believe organic traffic is best.  They’ll tell you as much.  However, it’s hard to beat paid traffic if it’s profitable.

Can you use other ad networks separate from Ezoic?  

I’m delighted to answer this with a resounding “yes”.  One of the main reasons I stopped using Ezoic in the Summer of 2015 after 3 to 4 months was I missed Media.net ads which earned a lot of money.

However, with the new Ezoic options, you can now place ads from networks separately and in addition to the 5 Ezoic ads.  This is a game changer for me and I think for many people who decide to use Ezoic.

Is it easy to be accepted into Ezoic?

Yes. Unlike many ad optimization services, Ezoic accepts most sites.

How much does Ezoic cost?

It’s free for info sites, but you agree to a small ad on the bottom of your site.  Or, you can opt for pricing based on the revenue your site generates.

Lastly, if you use a business or corporate site, it’s $19 per month.

Regardless of which pricing plan you go with, you can try the system for free for 30 days.

Can you exclude ads on individual pages?

Yes.  You simply input the URLs on which you don’t want ads.

Do you have to sign a contract?

No.  You can stop using the service any time you like.  It takes seconds to disengage the system.

Is there customer support?

Yes, and it’s excellent.  You can ask questions any time (via email support or live chat). They respond very quickly.  They’ll provide all kinds of information as well as help you with your account settings.

How do I insert Ezoic ad tags onto my site?

I use the Ad Inserter WordPress plugin for site-wide placements (read my Ad Inserter tutorials here).

My Ezoic Settings

Now that you’re familiar with what Ezoic has to offer, you probably want to know how I configure Ezoic.

I’m currently using Ezoic for 2 websites.  The configuration is the same for both, with one exception.  I set out the exception below.

Here are my settings and how I’m currently using Ezoic.

Layout Tester (using Ezoic templates and ad placements):  No

Ad Tester:  Yes.  Site #1 I does NOT enable Ezoic to place additional ad placements.  For Site #2, I do enable Ezoic to place and test additional ad placements.

I’ve set up 8 placements on Site #1 and 4 for Site #2.  I’m careful to place ads in Google acceptable placements.  Ezoic will not make your site bulletproof if you manually place ads.

IMPORTANT:  I create separate placeholders for desktop, tablet and mobile.  I then use WP Mobile Detect plugin to control with ads show up on which device.

Maximum Ads Per Page:  I choose 5 ads per page.  I do NOT select the “Automatic” option.  I want 5 ads on every page.  By default “Automatic” is selected.  If you want 5 ads per page, you must install the “Maximum Ads Per Page” app and select “5 ads per page”.

Anchor Ads:  Yes, I turn them on for all sites.  Anchor ads are mobile footer ads and can earn a lot of money.  Here’s a screenshot in the Ad Tester app:

Ezoic Anchor Ads and In-Line Ads SettingsOptimization:  Custom, with Revenue at 100% (keep in mind I’m using the manual version of Ezoic so I have more control with the ads.  If you use the Layout Tester, I recommend you set User Experience to a minimum of 10%.

Here’s a screenshot of how I configure Ezoic’s goal optimization:

Ezoic Goal Optimization Settings and Options

Ad Categories App:  By default, Gambling, Drugs and Sexual & Reproductive health ads will not show on your site.  If you want any and all ads to show, you must install the “Ad Categories App” and then select them to show.  Here’s a screenshot:

Ezoic Ad Categories App Screen

That’s about it for my Ezoic settings and configuration.

Ezoic Ad Colors Testing

As of February 3, 2016 Ezoic rolled out a new feature that enables you to split test ad colors.

Here’s the screen where you create ad color styles in Ezoic:

Ezoic Ad Colors Split Testing App

In a nutshell, for each site you have using Ezoic, you can create custom ad colors.  You assign a weight to each color design.  The weight totals for all color designs should not exceed 100%.

At this stage, I’ve set up ad colors as set out in the above screenshot.  I’ve set the weight of each ad style at 17%, totaling 85%.  The remaining 15% will test ad colors dictated by Ezoic.

I chose the blue because that’s the blue throughout my site.  I chose the red because red often performs well.  For my other site on Ezoic, I also use the red, but the color style of the other ads is in the same color as the dominant color on the site (seen in the logo, links, etc.).

Ezoic will split test the color designs and once it has enough data will show more of the best performing color styles.

Ezoic Reporting Options

When I first used Ezoic, the reporting wasn’t very good.  I was left guessing on a lot of key metrics.

Since then, Ezoic dramatically improved their reporting.  In fact, their reports offer more details than AdSense (when connected to Analytics).

In a nutshell, Ezoic reports can tell you the following information by month, day or custom range:

  • EPMV (earnings per 1,000 visitors) by device
  • EPMV on a URL-by-URL basis.  This is absolutely key if buying traffic or running social media campaigns.
  • EPMV by UTM tracking codes (i.e. traffic sources), which is also key if buying traffic or running social media campaigns.
  • EPMV by country.

You can also cross filter results.  For example, you can see what the EPMV for mobile phones is for individual URLs.  Or take it one step further, check the EPMV for desktop for traffic from Canada.  This is an amazing feature.

Here’s a screenshot of the advanced reporting filter options:

Ezoic Advanced Reporting Options

Is Ezoic Good?

I recommend anything and everything that helps you achieve peak performance with your website.  This requires testing and trying all sorts of monetization optimization tools, software, etc.  So yes, I recommend trying Ezoic.

I’m not suggesting Ezoic will in fact improve your site’s performance (revenue and/or user experience).  However, the fact that it might improve your site’s performance makes it worth trying.  They have thousands of website publishers using their service, so it clearly works for some publishers.

The way I look at it is your website is likely a long term project and revenue source.  Therefore, if Ezoic helps, even if it’s only a 10% improvement, that’s a lot of money to you in the long run.

If it doesn’t help your site, stop the service.  That takes all of 2 minutes.

IMPORTANT: One of the most compelling reasons to use Ezoic, in my view, is the fact their ad configurations (used on the Layout Tester app) are approved by Google AdSense, which means you’re far less vulnerable with having ad placement problems with AdSense.  You can still violate AdSense TOS if you send junk traffic to your site or participate in click fraud, but ad placement is not a risk.  This is a huge benefit because many AdSense TOS violations involve ad placement.  So if you worry about your ad placement, Ezoic Full can give you peace of mind.

Please note that the same protection does not apply to manually placing your ads.  The folks at Ezoic will give you feedback about your placement if you ask, but you’re ultimately responsible for your ad placement with the Ad Tester app.

Am I using Ezoic?  Yes, I am.

=> Click here for Ezoic


  1. This new news is HUGE! So I can now use other networks in addition to the 5 Google spots? I was contacted by Ezoic last summer and tried them out and ended up leaving because it just didn’t work for what I was doing. Do they still require you to switch over the name servers through them. When doing this last summer it really slowed down the site. I’m not interested in trying any new themes, I was just about ready to roll out Google DFP on my current site and then I saw your email about these new changes and might reconsider Ezoic. What do you think? Thanks!

    • Hey Jared,

      Yup, this is huge.

      Yes, you can use ad networks in addition to the 5 Ezoic ads. I discussed this with Ezoic before signing up. I signed up, set it all up and sure enough, they’re fine with me running Media.net and GumGum in addition to the 5 Ezoic ads. I just keep the Media.net and GumGum ad code outside of Ezoic and code those ad networks directly into my site as they always were so they display independently of Ezoic ads.

      You still have to point nameservers to them, but that’s one compromise I’m willing to make as long as Ezoic revenue meets or exceeds pre-Ezoic revenue. You can now use your own website design and manually insert ads, which is huge.

      I used and liked Ezoic before these changes (although I didn’t quite like it enough to stick with them back then), but now that I can use my site’s design/theme, use ad networks in addition to Ezoic ads and I can manually place ads as well as let them test additional ad placements, there’s really no downside. That’s why I’m using them again.

      I say give it a shot. If you know where ads work best on your site, manually place them. You can test Ezoic with your current AdSense ads to see which performs best by running Ezoic a percentage of displays (such as 50% Ezoic and 50% your original ads). I’m currently doing this.

      • As long as switching nameservers over don’t slow my site speed down (that happened last time) then I would have no issues doing it.

        My site is growing fast and has great page views (250k+) a month and growing but I don’t have much to show for it from revenue standpoint. I need all the help I can get and thinking Ezoic this time around can help.

        Thanks for your review and timely email or else I would have gone through with the DFP implementation which is very consuming and complicated.

        Thanks! I will report back on how it goes.

        • Congrats on the impressive website growth. That’s great.

          I hope it works for you Jared. It hurts just thinking about setting up DFP.

          That would be great if you came back and provided updates about your Ezoic experience.

      • Thanks for the great post Jon. I have also enjoyed learning more in your course. I have heard of a service called AdThrive that shops different ad networks for you and is setup in DFP for you. Ever heard that service or type of service? Does Ezoic use dfp and shop around to maximize revenue just the same?

    • I commented on this a few months ago and thought I’d come back to give update. I ended up having to go with Google DFP instead of Ezoic. I so badly wanted to use Ezoic but a few of the constraints limited what I could do. The biggest issues was that they only allowed 5 different spots on the website for their code. I do a pretty decent size of direct ad sales and needed those ads to rotate throughout the site in more spots than that. It seems to me that Ezoic is best used for someone just looking for some ad revenue but not optimized for someone like me who needs the best of both worlds (direct sales and 3rd party). I would LOVE if Ezoic could work with DFP so that I could get the best of both sides but that doesn’t seem to be possible.

      • Hey Jared, you can work with direct sales. There’s an app in Ezoic backend that offers that option. I’d contact support for assistance on that question.

  2. Wow, I got this on a site ads, instead of falling for a cheaper scam. I searched about it.

    Thanks fur this awesome information as I will try them. thanks once more…

  3. thnkyuw so much for the review boss.. i’m following you for a week but this time you took me to yourself.. awesome review ezoic contacted me about a week ago but i wasn’t interested coz my site is a lil bit lazy and not generating enough pageview and visits so that mean not enough revenue can you please clear this question out of my mind, do they post adsense ads(i have a verified account) or their own like media.net, gumgum, or ezoic ads??? must reply + have a visit at my blog and give me some tips for it.. appreciate your hardwork.. keep it up and best of luck for the future…

    • Hey Vicky,

      You can split test your AdSense ads against Ezoic ads by wrapping the Ezoic placeholders around your AdSense code. You then set the % of Ezoic ads to display and % of your AdSense ads to display. After a few weeks you can see which performs best.

      You can also split test Ezoic with other ad networks such as Media.net, but I don’t do that. What I do is use Media.net in addition to the Ezoic ads so it’s not either/or, but instead both. Same with GumGum ads.

  4. I was not aware about Ezoic but after reading your review, i think i need to test Ezoic system, as some of my sites are already have great visitors and pageviews. One think i want to ask that is they provide earning report live, i mean to say same as adsense or we need to wait for whole day to see our earning, can you let me know about it. i’m really confused?

    • Hey Ahmed,

      Ezoic revenue is live but not to the minute like AdSense. There’s a delay with Ezoic but it does update throughout the day. Typically I wait until the following day to get a full picture of the previous day’s revenue and EPMV.

  5. Love the article was really thinking about using Ezoic but I was wondering if I should use them if I am just getting started on my site. I have no traffic currently and I am about to do FB advertisement. So should I wait until I get a little traffic or should i sign up for them before I send the traffic?

    • Hey Kelly,

      Use Ezoic, but split test it with your other ad set up and see which performs best. Run it 50/50. If Ezoic doesn’t improve revenue stop using it – but give a few weeks especially since you’re just starting out with no traffic.

  6. Jon, great information. I know you are recommending the genesis theme that you use on your sites, but I’m intending to use one of the Thrive themes on my site, Do you think that will still work well with Ezoic?

    • Hey Mark,

      I’ve never used Thrive Themes although I do have a membership because I used Thrive Leads and wanted to try the Thrive Content Builder.

      I can’t say whether the Thrive Themes will do well with ads. It would take testing to know. I’ve tested quite a few themes and while it’s impossible to say with absolute certainty, I think Eleven40 by StudioPress consistently does well. The interesting aspect is that Eleven40 isn’t sold as a good theme for ads. The features, in my opinion, that make Elven40 good for ads are:

      • Very small logo/header area which results in plenty above-the-fold space so you can have plenty of content and ads.
      • Minimalist design with plenty of white space:  I find this makes ads stand out more.
      • I set text to Arial and make it large:  I like this for easy reading and again makes ads stand out.
      • Most important:  800+ px wide content area so 728×90 banner ads can be placed in content.  These do well, especially above the post title.
      • Great info Jon, thanks for the reply. I’m gong to test a Thrive Theme that has a small logo/header space and see what happens.

  7. Hi Jon,
    It was a mind blowing post i must say! The reason i also left ezoic previously is that i couldn’t use other ad networks. Now it’s really amazing that they are now allowing other ad networks and also improved the reporting a lot. Thanks to you for sharing all the details & updates. Cheers!

    • Hey Asekeen,

      Yeah, Ezoic really ramped up their offerings over the last 4 months. They’ve solved every objection I had with them during my first go with their service. It’s really a no-brainer now. I’m not saying they will for sure increase revenue, but given the split testing feature and that you don’t need to give up other ad network revenue, it’s worth trying.

    • Hi,

      Yes, the Ad Tester makes it possible to use your own site’s design and manually place ads. This gives you full control of your site’s appearance and ad placements. That said, it’s a good idea to place ads in many locations and then let Ezoic test various configurations for optimal performance.

  8. Hi Jon.
    I an still looking for some information about ezoic.
    Do azoic has their own ads or I must have an AdSense account?

    I am still confusing. If I don’t have AdSense account, will I get revenue from ezoic by place ezoic code on my website?

    • Ezoic runs ads via several ad networks which bid for the spots. The biggest network they use is Ad Exchange, which includes Google Ads.

      You can split test with your AdSense ads, which is a great feature to see what will earn more.

      I’m not 100% sure you need an AdSense account. When you sign up you’ll need to apply for Ad Exchange, which is done in the Ezoic backend (it’s fast and easy). I’m not sure you need an AdSense account to be approved with Ad Exchange… I don’t think so.

  9. Hey Jon,
    Im trying to wrap my head around this. I have better experience monetizing with Affiliate products.

    My Ad placement/usage is very basic (1 ad under the 1st paragraph, 1 on the side bar and 1 above the last paragraph) but Im trying to get better at it.

    I currently use Adsense and am looking to add Taboola or media.net to bring in more ad revenue.

    Should I add the programs I mentioned 1st, wait a few months to see how they perform and then test them with Ezoic ?

    • I’d test Ezoic now because you can test ad placements all over the place and Ezoic will run the best ad configuration. You can choose to optimize by revenue, user experience or a mix of both. I focus on revenue optimization.

      You can use Media.net and Taboola independently of Ezoic so you don’t have to give up that revenue. Same thing with affiliate promotions.

  10. I looked into Ezoic a few months ago but was concerned when they said I needed to switch my nameservers to them. Is that okay for them to do? Just seems weird.

      • Thanks John. I feel better about that now. One more thing, how hands on with all of this do I need to be? I know you love testing things but I just want to set it up once and forget about it.

        • Hey Cathy,

          I probably tweak and fiddle around with it too much. I think once you have it set up with a good number of ad placeholders in place, you can more or less leave it alone.

          I like playing around with ads and new content, but I’d probably be better off publishing more content. Sometimes I lose the forest from the trees.

          The thing is once you hit a decent EPMV, growing revenue is about more traffic. It’s that simple, but can sometimes I forget this.

  11. you need to help me Jon, after reading tour post about EZOIC i quickly added it to my site but it wouldn’t receive any data in the dashboard. Please i need your help

  12. Great post jon, please do keep up the good work.

    1. I have my main site connected to cloud flare to boost the speed(cloud flare requires the name servers), since I have to give the name servers to ezoic, does that means I have to give up using cloudflare.

    2. Do you use any cdn with your main niche site alongside ezoic?

    Thanks & God Bless!

    • Hey Oceans,

      I don’t use Cloudflare so I’m not sure. I’d contact Ezoic first telling them your exact set up. I’m sure they can work with it.

  13. Hey Jon,

    Do you know if they still offer the layout tester or site optimizer? I don’t see that option in my app section. I’m wondering if this was recently removed, or if it requires a special account to use. Thanks for introducing me to ezoic, I heard about it through you on authority hacker.


    • Hey Westin,

      Yes, Ezoic has layout tester still. It’s an enhanced feature so I’m not sure if you need to request support to turn it on. I’d just live chat them and ask them to get it going for you.

  14. Hi Jon –

    Been following and implementing Ezoic and Sortable as mentioned in your post. Plus I’ve got your course so info in there is being implemented as well. 🙂

    My question becomes, how to compare results between what you get with Adsense vs. Ezoic vs. Sortable or TheBloggerNetwork? That’s what I’m at a loss to figure out? Currently, with Ezoic, it seems earnings are down but it’s not been a week yet so I’m trying to have patience. 😉 Any recommendations on tools or methods to analyze and determine your results and which to go with would be greatly appreciated. Thanks!

    Also, have to do a shout out for one of your recommendations! TheBloggerNetwork scores super high in my mind for their AWESOME support team and helpfulness! Truly the most painless and positive experience I’ve had in quite awhile. 🙂

    • Hey Bobbi,

      I just looked at RPM from all ad networks and ad management services. The one that does the best gets my business. Yes, The Blogger Network is great and keep in mind you can use them in addition to AdSense. At least I do and it’s fabulous additional revenue. Yes, their support is top-notch.

  15. Using Ezoic, do we get paid only if someone CLICK on the ad OR it’s also CPM based?
    Because if it’s only when someone click, my layout will be different, and if it’s CPM based, I want more pageviews.

    Please advise 🙂

  16. Hi Jon,
    Thank you for your detailed review.
    I have been accepted by ezoic two weeks ago, Honestly i was so happy.
    I loved the whole concepts and idea behind testing and ads optimization on your site, The Only HUGE PROBLEM for me is my website performance decreased significantly after adding Ezoic ads, even though i only have 3 ads
    My website load time increased like crazy (9 seconds when i used pingdom), bounce rate increased, and that is affecting my media.net ads performance.
    I wanted to ask you if you had such a problem using Ezoic? If yes how you worked to solve such a problem?

    Also i have pointed my nameservers to them, which they mentioned will give extra speed, But i’m seeing the opposite

    • Hey Tarek,

      I did notice a slight decrease in site performance. It boils down to whether this cost in site performance is made up for with higher revenue for you. If your revenue doesn’t increase or only increases a little, you may wish to stop using Ezoic. The point of my Ezoic review is to suggest giving them a shot… sometimes they improve results dramatically and other times not so much.

  17. Ezoic is a scam! Stay far away.

    For starters, it took a bunch of time to implement the Ezoic code. Then my website earnings dropped dramatically when code was implemented. Ezoic claimed it just takes time for their system to work, and earnings will improve. I gave their system a few monnths and earnings did not improve.

    3 Adsense units give much better revenue than Ezoic. Ezoic is profiting off website owners that try them out. Do not waste your time and money trying out this scam service.

  18. Hi Jon, I just tried Ezoic for two weeks some days ago.
    I can confirm the increase of revenues of my site (about + 50%) but in my opinion Ezoic has a big problem: the speed of proxy site.

    I used cloudflare to integrate my site.. but after the integration my site was too slow,
    Infact without ezoic my site needs about 0.7 sec to download home page… with ezoic the site needs about 4 sec that is crazy.

    For this reason I decided to switch off ezoic…
    My site is analisidelsangue.net — about 1,5MLN pageviews every month. So what do you thin about this specific point? can I solve in some way this problem ?
    thnkx a lot
    alessandro from italy

    • Hey Alessandro,

      Yeah, it does slow a site down a bit, but whenever something generates a revenue increase that big, I’d stick with them. I don’t mind giving up some speed for a ton more revenue. That said, if site speed impacts SEO negatively, then it’s not worth it, but I doubt that will happen. Besides, Ezoic is rolling out an AMP app with ads, which is going to be amazing. I think AMP is the way to go. I’m launching their AMP app probably within a week.

  19. Its totally wrong . Ezoic is trying to deceive people. you will not find nothing after using Zoic Ads . They are claiming to increase 50 to 100 % revenue . I can give guarantee you will reduce your earning to 50% after using this fraud system. Whenever your balance exceeded you will be either blocked . Because they will only provide you 20% share . Only trust google adsense and all these campaigns are based on fraud.

  20. Hello Sir, very nice article indeed,
    but i have a doubt and that is ,

    can i use this in blogger blog, well i am using adsense along with media.net ads but still i am not able to make $10 a day with 7000-8000 pageviews daily. i have tried all the ad split tests with media.net and adsense like changing ad placements with adsense and media.net and vice-versa but nothing works

    i am hardly making $1 to $2 daily with media.net even after 10000-13000 impressiosn .

    and my niche is : coding & programming all about php, mysql, jquery

    sir please help me .:)

    • Hey Gautam,

      I have a hunch the low earnings is the niche. I think people don’t click ads in many tech niches, unless very commercial. If your site is more a tutorial site, ad revenue per 1,000 visitors will be low.

      Also, do you get visitors from USA mainly or other countries. That impacts earnings considerably.

  21. Hey Jon,

    I’ve been using Monumetric. Doing pretty much all my revenue with them right now actually. What’s been your experience with them. Is Ezoic beating them out pretty handily?

    • Hey Matt,

      I’ve made a lot of money with Monumetric. I think they’re great but right now they don’t work on sites with SSL certificates and since I added SSL to all my sites, I had to remove Monumetric. I’m sure once Monumetric offers SSL-friendly ads that I’ll give them a go again.

  22. Don’t you find it kind of a pain that they only report on EPMV (visitor based), as opposed to RPM (page view based) or the far more common eCPM (impression based)? It’s just math, but having to cross reference my analytics to compare them is a pain IMO.

    • Hey Ben,

      Yes, I do wish Ezoic would also report on an RPM basis to make comparing earnings with other ad networks much easier. You make a good point. However, and I’ve spoken to Ezoic about this plenty, and they are very pro-EPMV as the proper revenue reporting metric… so much so that I don’t think they’ll compromise by offering an RPM metric. But who knows, maybe if enough customers ask for RPM reporting, they’ll add it. Now that I’m using Ezoic 100%, it’s not such a big deal, but when split testing it is a big deal.

  23. Hi Jon,

    This is such a valuable sharing by you. I was looking for adsense alternative from such a long period because of adsense account being getting shut down. I am hoping to give Ezoic a super try and test it well before I recommend it to all my clients.

    Thanks Mate,


    • Hey RichCat Studio,

      Typically Ezoic requires that you have an active AdSense account, but you can ask for an exception because they do have non-AdSense ads.

  24. Great post Jon. I’m wondering what other ad networks you’ve added to Ezoic?
    I’m currently just using adsense and media.net. Any good recommendations?

    • Hey Lee,

      I’ve added a good number in the Mediation section including AdSense, Media.net, Criteo and Sovrn. I have a few others still pending. I figure throw in as many as possible via the Mediation section… but most revenue is generated with Ezoic partner ads directly.

  25. Hi Jon,

    Thank you so much for another great post. My website is healthcare niche so the visitors normally don’t have any intention to click anything on my website. That’s why the RPM is always low. After reading this blog post, I definitely will give Ezoic a try.

    Just wondering. Did Ezoic roll out an AMP app yet and did you launch it on your sites yet? Thank you.

    • Hey Jessica,

      Ezoic’s AMP is in beta still. I’m not sure when it will be fully rolled out. I hope Ezoic does the job for you. I can say on my sites I see some pretty cool ads that I wouldn’t normally have.

  26. i see they point the site to their name servers. There is good reason for this. Google ads are slow. very slow. I have gone out to speed up my site and i hate seeing a loaded site with ad placement boxes there – waiting for adsense to load. That is not on and when i see the ads load faster, so it affects revenue up and down.

    I see the point of ezoic doing the above – there is a huge difference in CT revenue when the ads load at speed of the website concurrently. it appears to be part of the site eg. navigation menu etc not ads.

  27. I am wondering if my video site works with them? My website is http://flickerrs.com and I only have 1 adsense banner which is 300×250. I can surely add more banners though but prefer to use only 1. So far I don’t get much visitors, only like 60 pageviews a day and currently earning like $0.30 a day with adsense just for impressions. If clicks were made by visitors thats the time earnings raised to $2+ or more since I mostly get $2+ CPC.

    Please let me know if ezoic also accepts low traffic websites.


      • Sorry. They don’t reveal a lot. Its 15k min. traffic. You find this out after all the mucking around. I have min. 15k traffic sites but im going to test first on low traffic sites to make sure theres no conflicts before launching it onto my money sites.

        Sad to say, “Jen” from Ezoic emailed me,

        Thank you for your interest in Ezoic! It looks like your website xxx does not currently meet our minimum traffic requirements of 15,000 visits a month. I am happy to look at any larger sites you have or wait until you have reached this milestone!

        Yes, thats a “thanks but no thanks letter”

        since then I responded but this Jen has not even responded to me.

  28. Not a happy experience with Ezoic. A big waste of time.

    I had never heard of Ezoic before, nor have any of my friends who work full time online.

    I have many blogs. I have high and low traffic blogs.
    Having been caught out before with themes, plugins etc setting up, system incompatibilities, crashing of sites, reduced speed and reduced traffic and impacting earnings – I decided to test Ezoic on a small low traffic site. If there was an issue i presumed that it would not cause significant impact. If there was a crash to what is a 30-page site, then it would be no problems to install.

    I’m sure Ezoic are big on testing, after all they offer a A/B testing component right? wrong.

    1. they didn’t give me much time to read the TOS, about ezoic, the testing and hooking up the website

    2. I received an email specifying that my site doesn’t meet 15,000 visitors a month. Of course! its a test site and I stated that in response that I have concerns letting loose a company i have never heard of on a blue chip site which has traffic and earnings.

    The other thing is the cancellation notice was on a site URL incorrectly typed in but their dashboard has a poor UX that I cannot find how to delete the incorrect URL. Therefore, it has no traffic – duh. The “see ya later” notice came back referring to that incorrect link.

    The long and short of it is they stopped any further progress as the test site didn’t meet with minimum traffic requirements. I don’t even know how the ads look or bedded in any process.

    What a waste of time.

    • Don, thanks for the that. As someone who is just starting out, Ezoic looks like a good option but I don’t meet the minimum traffic requirements yet. Your post saved me a lot of time and effort!

    • Hey Mike,

      Yeah, Ezoic will work with that, but you may want to run ad placement by them to avoid any accidental click issues which is common with pagination.

  29. Ezoic is a big scam 🙂 If you don’t believe me just try it for a 2 weeks.

    What will happen?

    – If you accept to be “adsense partner program” with Ezoic, your revenues will down nearly %40-60
    – Your website’s layout, widgets , functions will change. ( You may say “it will turn to normal when i change my nameservers back” That’s exactly incredible what happens at this point. because i changed my nameservers back and my hosted files has changed. I know it sounds stupid, but it happened to me.
    – Your website speed will decrease
    – Your “spent on site” will decrease nearly %50-60

    Don’t believe me? Let’s have some experience -> https://www.ezoic.com

  30. I put Ezoic on http://www.unscramblewords.com and Ezoic handles the layout and yes even on mobile. You can make a separate mobile page and redirect to it and let Ezoic just adjust it per device. Yes ezoic likes lots of traffic to analyze and get better ads. Ezoic has many services and all I can say is I am glad I used Ezoic. Some sites might go from $50 a day to $100 and some sites might go from $50 to $200. It really does work. Constantly make your site better and keep trying to add content people crave and come back to see. Ezoic uses Google ads and bidder heading and will get you more money.

  31. Nobody commented for October? It has been truly AWFUL with Ezoic in October 2017 and there is NO sign it will get much better anytime soon. They reshuffled their support and it’s worse now, the new guy (I won’t mention his name), does not reply emails like Gavin did. I would wager to guess that all this decline in their performance and support has a lot to do with their new “Premium Program” that would indicate them moving the best advertisers to those under the Premium Program and leaving the “normal users” with low paying advertisers or none at all.

    The catch is – you have to PAY Ezoic now to join their Premium Program for some small chump change at the end of the month, which can easily be negated by foreign currency changes (if you are not in the US). This is what I am guessing is going on, and after a good performing year so far, it has tanked considerably, and I am contemplating to switch Ezoic OFF (And I’ve used them for 2 years now). To be honest, Ezoic is not that great (now), and that is a pretty big understatement. I have other sites that are NOT managed by Ezoic and I do not see any decline whatsoever (minor or major).

    Oh, did I mention that their “support” has gone downhill in rapid fashion (now)? Things change on the Internet, and they change fast. This is something we ALL should be aware of.

  32. Very good investigation on Ezoic. A perfect article, everything written very clear.

    But i have a question in my mind.

    1. Is it use with adsense youtube partner program.
    2. There is adnetwork of media.net and i successfully verified my account. If yes then how can i integrate.
    3. I place ad codes of ezoic on my blogger website. I am using blogger website.

    Will you please clear my doubts

    Thanks in Advance

    • Hey Sumit,

      1. No, I don’t think Ezoic integrates with Youtube ads. Youtube ads is linked to your AdSense account.

      2. Use Ezoic’s mediation app to implement other ad networks to test along with all other ads. I used this for several ad networks including Media.net, Criteo, Sovrn.

      3. I’m not familiar with blogger but I don’t see that there would be an issue. Ezoic tags work on all platforms as far as I know.

  33. Hi, thanks for this very in-depth review.

    I’ve been using Ezoic now for a week and it’s a bit early to say whether it’s good or not but the support has been responsive so far.

    Now, the most important problem I’ve been facing is that, at least for me, it’s been slowing down my websites greatly. Ezoic has been installed on 3 of my websites and they’re all super slow (they were really fast before). This is really annoying. Have you had similar experience, or was it slow in the beginning for you as well and got faster over time ?

    Many thanks.

    • Hey John,

      Yes, Ezoic will slow down the site a bit, but shouldn’t be that drastic. Did you ask Ezoic about your situation? Do you use Cloudflare? Also, if your sites are just text and images (in other words not too much ajax going on), ask Ezoic about getting your site on AMP. They have an AMP widget which is good. I would use it, but I have quite a few of Ajax stuff on my site that currently doesn’t work on AMP (which really sucks).

        • Ezoic is also rolling out a new feature that could be huge. It’s beta currently, but I’m talking to them about trying the beta this week. It also pertains to mobile. I’ll see how it goes.

          • Yes, hopefully Jon. For now my website are so slow (desktop, tablets) that I’m considering turning it off. When I tell them about this all they answer is my bounce rate has improved though ! But this doesn’t explain why any page of my sites take seconds to load.
            I’ve used their nameservers and installed the Ezoic cloudflare app but the latter automatically disconnects after a few hours for some unknown reason. Let’s say for example I install the cloudflare app à 4pm, at 8pm it’s gone. I’ve told them but they didn’t give me an answer about it. All this is ashame as the system itself looks promising.

          • Hey John,

            I contacted Ezoic about the speed issue. When they get back to me, I’ll update this comment thread. I hope they suggest a solution for you. Thanks for letting us know here.

  34. Hi Jon, Installed it on my site. But, my site getting slower than it previously without ezoic. Caching and Cloudflare installed of course. So far, i still cannot calculate my real earning potiential with this. Will go back to ezoic again soon as i am currently switch my Nameserver back to old host.

  35. Hey Jon,
    Can I use Ezoic without wrapping some Adsense units? 2 link units get most earnings for me, but there is no responsive link ads unit in the Ezoic create link ad section. Wrapping ad units hide my link ad units sometimes.

    • Hey Dev,

      Yes, just put those AdSense link units on your site directly with no Ezoic code. Yup, Ezoic doesn’t have responsive link units which is a problem.

  36. I’m having trouble getting Ezoic to not stack my ad.

    I’ve created 4 “Top of Page” placeholders. 2 of them go above the title and 2 of them go below. Ezoic is showing all 4.

    I’ve followed you explanation to make sure they don’t stack, but they’re still stacking.

  37. I have had Ezoic for about a month and the EPMV is all over the place. I was kind of expecting to see it take off a little more. How long do you think i should give it?

    • Hey Wayne,

      I wouldn’t give it too much longer. A month is decent testing duration if you have decent traffic (50,000+ page views per month). If less traffic, it may take longer to test. The thing with ad networks and such is it can take time to find the optimal one(s) for your site. If, for example, AdSense on its own does better for you, use that… but test others here and there. I’ve tested many over they years and continue doing so.


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